Hello, I’m Gabi!

I connect the dots between user experience, digital marketing and data – and I’m currently diving into the world of machine learning.

–> Let’s team up and toss around ideas on how my journey can align with yours ツ

/* since 2010 */

  • +10 years in digital strategy, with a focus on integrated campaigns, user research and media optimisation
  • 6 years as a team leader/project manager
  • 3 years facilitating workshops and training in UX research, data analysis and digital marketing
  • 8 years as a part-time freelancer, helping small businesses to take off the ground with their digital operations
  • Plays with code (Python ❤️, MySQL, R, C#, Javascript, PHP)
  • MA in Media Innovation | Cum Laude (2022)
  • BSc in Art & Technology | (2014)
  • BSc in Information Systems | (2012)

Last Additional Courses

  • Machine Learning Specialisation (Stanford & DeepLearning.AI, 2024)
  • CSAI – Artificial Intelligence with Python (Harvard, 2023)
  • CS50P – Programming with Python (Harvard, 2023)
  • ChatGPT Prompt Engineering for Developers (DeepLearning.AI, 2023)

// SOME PROJECTS

LOVE MATTERS – GAMIFICATION
Research, Data Analysis, Experimentation

BELLABEAT
Data Analysis

Research Project - UX, Data Analysis

FOOD ME
Research, Data Analysis

GITHUB

Python, Machine Learning, LLM, Prompt Engineering

LISTEN UP – AUDIO ADS
Research, Data Analysis

YUMMY FOOD TRUCK
UX Research

BELLA & BROC
UX Research, AR